From Bharat to the world: The cross-border scale playbook for Indian startups decoded at the ET Soonicorns Summit 2025
“First, we cater to India. If we can crack the Bharat customer, expansion globally is easier. India is like mini Europe: languages, cultures, mindsets vary by state. Solve for India, and you solve for the world,” said Himanshu Gupta, Co-Founder and COO of WeRize, a full-stack financial services company.
