GST 2.0 rollout: E-commerce firms eye bumper festive season

Just when e-commerce firms ready themselves for their busiest stretch of the year, the GST rationalisation has kicked in, promising visible savings for consumers and an extra push for platforms already primed for record demand. For Amazon, Flipkart, Meesho, and even quick-commerce players like Instamart, the move could not have come at a better time.