Zee Entertainment names Siju Prabhakaran as Chief Business Officer of ZEE5
Zee Entertainment Enterprises Ltd. (ZEEL) has appointed long-serving executive Siju Prabhakaran as Chief Business Officer (CBO) of its digital entertainment platform, ZEE5.
In his new role, Prabhakaran will oversee ZEE5’s business strategy across India and international markets, with a clear focus on consumer experience, monetisation and profitability.
He will report to Amit Goenka, President – Digital Business & Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.
