Content creators are getting tax notices: TDS mismatch a concern

From social media influencers to script writers, advertising consultants, and digital marketing professionals, many new-age earners are now finding themselves in the crosshairs of the Income-tax (I-T) department. Several of them have received scrutiny notices questioning why they filed tax returns under Section 44AD, a provision designed to make life easier for small businesses, ET reported. Tax officials say they should have filed under Section 44ADA, which is meant for certain professionals.