HMD focused on sub-₹15,000 segment, eyes volumes from affordable 5G smartphones: Ravi Kunwar

NEW DELHI: HMD, which launched its own-branded handsets last year, said it is focused on the sub-₹15,000 price point and aims to drive volumes with its affordable 5G smartphones. The company will offer various financing options to consumers to further enhance accessibility.

“For the mass general market, our focus would be sub-₹10,000 and up to ₹15,000, because we believe the natural association of our brand and the consumer is within that segment,” Ravi Kunwar, vice-president (VP) & CEO, HMD India and APAC, told ETTelecom during a media roundtable.