E-commerce helping MSMEs, small sellers tap customers across geographies, says report

New Delhi, Sep 9 (PTI) E-commerce has helped multiple sellers, mainly MSMEs, access wider customers across geographies and has emerged as one of the enablers of sustainable and inclusive development, according to a report.

Small businesses are finding new growth pathways through digital marketplaces such as Amazon that connect them directly with consumers nationwide, the report, Spotting India’s PRIME Innovation Moment, by Deloitte, said.