Amazon expands delivery, seller network ahead of festival sale

Amazon India is preparing for its biggest shopping season with expanded logistics, a record number of sellers and the prospect of lower prices after the cut in goods and services tax on several consumer products.

The Great Indian Festival, starting September 23 with early access for Prime members, comes on the back of GST reductions effective September 22, expected to sharpen discounts on appliances, fashion and electronics. Kishore Thota, director of shopping experience, Amazon India, said consumer sentiment was already on the upswing. “We expect demand to be high this year because of pent-up demand, and GST will only add to the boost,” he said.