Google’s illegal monopoly held us back: PubMatic’s Indian-origin CEO says as adtech company sues tech giant
US-based advertising exchange PubMatic has filed a lawsuit against Google, a report claims. The company has reportedly accused the Alphabet-owned tech giant of illegally monopolising the ad technology market and seeking billions of dollars in damages. This is the second time an ad exchange has sued Google since a federal judge ruled in April that the company had illegally monopolised ad exchanges and ad servers. A separate trial is scheduled for this month to determine whether Google should be forced to sell off parts of its advertising business due to its alleged illegal conduct. After filing the lawsuit, PubMatic CEO Rajeev Goel stated that the lawsuit is not just about money but about ensuring the proper functioning of online advertising markets.
