ZEE Entertainment hits 4-year high in TV market share

Mumbai: ZEE Entertainment Enterprises Ltd. (‘Z’) has posted a four-year high market share of 18.2% in linear television, reaching 99% of TV households or 855 million viewers across India.

The company said eight of its channels are now leaders in their respective genres. Flagship Hindi GEC Zee TV clocked a three-year high share of about 15% in July (15+; HSM Urban) and ranked as the leading pay Hindi GEC among affluent rural viewers (HSM Rural – 15+ NCCS AB, Wk30-33’25). New shows Tumm Se Tumm Tak and Saru emerged as slot leaders.