Flipkart acquires majority stake in Pinkvilla to enhance engagement with Gen Z and millennial audiences
E-commerce major Flipkart acquired a majority stake in the digital infotainment platform, Pinkvilla India, for an undisclosed amount, reported the news agency PTI on Monday, 1 September 2025.
The e-commerce giant, Flipkart’s move to acquire a majority stake in Pinkvilla India is a strategy aimed towards expanding its content footprint and enhance engagement the company’s engagement with the Gen Z and millennial audiences.
