Apple announces ‘Awe Dropping’ event, to launch iPhone 17 series

Apple will hold its much-anticipated fall event on September 9, 2025, dubbed ‘Awe Dropping’ at 10:30 PM IST. The event will take place at the Steve Jobs Theater on Apple Park campus in Cupertino, California, and the company is expected to announce the new iPhones, Watches and more While Apple’s official invitation remains characteristically cryptic, the company drops subtle hints about what to expect. The invite for ‘Awe Dropping’ shows a glowing Apple logo with vibrant blue and yellow energy waves, possibly hinting at the new Liquid Glass design language coming with iOS 26.