DS Group launches digital marketing guide DCODE with WPP Media, aims to set benchmark for best practices

FMCG conglomerate DS Group (Dharampal Satyapal Group) said on Thursday that it has launched a digital marketing guide, DCODE, in partnership with global advertising agency WPP Media.

The playbook outlines best practices across key areas of digital marketing, including paid media, social media, influencer marketing, search engine optimisation (SEO), online reputation management (ORM), and more, the company said in a statement.