Zee Entertainment consolidates content distribution under new arm

Zee Entertainment Enterprises Limited (ZEEL) has consolidated its linear television and over-the-top (OTT) content distribution under a new company, Advance Media Distribution Limited (AMDL). The new entity will also aggregate OTT apps.

Officials said AMDL will handle the distribution of ZEEL and Zee Media channels, as well as the OTT platform ZEE5. It will also take over the distribution of Watcho, an OTT platform owned by DTH operator Dish TV, which is currently distributed by ZEEL. AMDL may additionally distribute third-party TV channels and OTT services on a commission basis, with business plans still being finalised.