Realme India banks on refreshed smartphone portfolio, premium push to gain share: Francis Wong
By
Binu Mathew
NEW DELHI: Realme said it has adopted a leaner smartphone portfolio in India, and expects its mid-premium and premium models to drive growth in the latter half of 2025 and in 2026, following several quarters of volume declines.
“In 2025, we initiated a strategic portfolio reboot to simplify and strengthen our product lineup, focusing on three core series – the GT Series, the Number Series, and the P Series,” Francis Wong, chief marketing officer (CMO), Realme India, told ETTelecom.
