Digital trumps traditional as Meta drives financial discovery: Report

Digital channels have overtaken traditional ones as the primary decision-making tools, with Meta platforms alone accounting for three of the top six digital touchpoints influencing consumers’ financial choices, according to a Meta-commissioned IPSOS study released on Thursday.

The report sheds light on the growing influence of social media, especially short-form content, on Facebook and Instagram in guiding consumer decisions around savings, loans, insurance, and investments. It states that one out of two financial services consumers views personal finance and investing content on Meta technologies.