New animation wave is turning heads & screens

The extraordinary success of the multilingual Mahavatar Narsimha shows the increasing acceptance and appetite for animated films among the Indian audience, say producers and industry observers.

Without much marketing, the animated film made on a budget of ₹15 crore has collected ₹114 crore in the past two weeks, competing at the box office with the Hindi blockbuster Saiyaara and formidable films from big Bollywood names such as Dharma Productions, Jio Studios and Ajay Devgn.