Delta Air assures US lawmakers it will not personalise fares using AI

Delta Air Lines said on Friday it will not use artificial intelligence to set personalised ticket prices for passengers after facing sharp criticism from US lawmakers and broad public concern.

Last week, Democratic Senators Ruben Gallego, Mark Warner and Richard Blumenthal said they believed the Atlanta-based airline would use AI to set individual prices, which would “likely mean fare price increases up to each individual consumer’s personal ‘pain point.'”