Microsoft stops 30-year-old practice and drops Apple, IBM, Meta, Nvidia from this its list of …

Microsoft has opted not to name its rivals in its latest annual report, in a significant shift from a nearly 30-year tradition, a report has pointed out. The 101-page document, released this week, contains no direct references to competitors like Apple, Google and IBM, nor newer private challengers such as Anthropic or Databricks. This marks a notable departure for the 50-year-old technology giant, which has listed its competitors in annual reports since at least 1994. Last year’s report, for instance, explicitly designated over 25 companies as rivals.

What is the ‘Big change’ that Microsoft has brought in its annual report