Adobe and Air India: Partnering for a Technology-First Transformation

Digital transformation is frequently discussed as a buzzword. For Air India, however, it is a pressing, holistic, systemic realisation. As part of the Tata Group, Air India is undergoing a monumental enterprise-wide reinvention across every process, platform, and person in the organisation. Central to this bold approach is Adobe, facilitating Air India to leapfrog old legacy constraints and become a data-driven, experience-first airline.