Aamir Khan’s film goes pay-per-view on YouTube, gives OTT giants a miss
Mumbai: Aamir Khan Productions has partnered with YouTube to release Sitaare Zameen Par on a pay-per-view basis in a potentially significant move, said people familiar with the development.
This marks the first time in recent memory that a marquee Hindi film featuring a major star has not been licensed to a dominant subscription video-on-demand (SVOD) platform such as Netflix, Prime Video or JioHotstar, opting instead for a pay-per-view strategy via the world’s largest video platform.
