Only 20-25% of India’s 850 mn internet users shop online, shows untapped potential: McKinsey Report
New Delhi [India], July 28 (ANI): India’s e-commerce sector is set for significant growth in the coming years, according to a report by McKinsey & Company.
The report noted that only 20-25 per cent of India’s 850 million internet users shop online. This is much lower as compared with mature markets like the United States and China, where over 85 per cent of internet users make purchases online.
