Delta plans to use AI in ticket pricing draws fire from US lawmakers

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline’s planned use of artificial intelligence to set ticket prices, raising concerns about the impact on travelers.

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely mean fare price increases up to each individual consumer’s personal ‘pain point’ at a time when American families are already struggling with rising costs,” Senators Ruben Gallego, Mark Warner and Richard Blumenthal wrote in a letter dated Monday and made public on Tuesday.