Reliance bets on quick fashion with Ajio Rush in six cities

Reliance Retail Ventures Ltd (RRVL) has forayed into the fast-growing fashion quick commerce segment with the launch of Ajio Rush, a four-hour delivery service that went live in the first quarter of FY26. The service is currently operational in six cities and offers more than 1.3 lakh style options, targeting young, fashion-conscious consumers with a need for speed.