Blogger’s Park: In an AI world, marketers continue to be irreplaceable

In today’s marketing departments, generative AI has become as common as mood boards and media plans. Need a tagline in three languages? Want to visualise a film idea in ten seconds? AI can deliver all that, faster than ever before. But amidst enthusiasm, there’s a growing recognition among brand leaders: AI can write your ad copy, but it still doesn’t understand your consumer.