Amazon Now expands q-comm services to Delhi

Amazon has launched its quick commerce service, Amazon Now, in select areas of New Delhi, marking its second city entry after Bengaluru. The expansion highlights the company’s growing focus on the quick commerce segment, which promises delivery within minutes and has become increasingly competitive.

The pilot programme for Amazon Now began late last year in Bengaluru, aiming to tap into a consumer base that demands near-instant delivery of groceries and daily essentials. Encouraged by the initial reception, especially from Prime members, Amazon has now extended the service to parts of Delhi and is planning further rollouts in other metros.