Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagement

Elevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable lifestyle content destination – seamlessly blending entertainment, fashion inspiration and purchase.

Built at the intersection of content, community, and commerce, Glamstream reflects how today’s young India likes to shop: entertainment built into their feed and instant access to what inspires them.