WhatsApp messaging to cost more for businesses in Meta’s new pricing model

Mumbai: Businesses using WhatsApp for commercial messaging will likely see their monthly bills go up significantly as the Meta unit is changing its pricing model globally.

Experts said this may trigger some businesses to reallocate their commercial messaging volumes to other channels such as the traditional SMS and Google RCS. But Nikila Srinivasan, vice-president, Business Messaging at Meta, told ET that volume-based tiers under the new model will now make the prices even more attractive.