Indian phonemakers dial up fight for volume control

New Delhi: Contract manufacturers in India are competing vigorously in the high-volume smartphone assembly segment, hoping to capture more orders from Chinese brands looking to expand their manufacturing footprint in the country amid geopolitical shifts.

As Chinese brands grow volumes in India, some even starting exports from the country, they are also diversifying their supply chains to stay cost competitive instead of relying on a sole Indian supplier as the production-linked incentive (PLI) scheme for smartphones nears completion.