Google may have to offer rival search options: UK antitrust watchdog

Google could be forced to let British users choose whether to use rival search services, the country’s antitrust watchdog said Tuesday as it proposed using new digital regulations to boost competition.

The Competition and Markets Authority said its “priority measures” include requiring Google to present users with “choice screens” when they use key products like the Chrome browser and Android mobile operating system.

The choice screens would let users “easily select and switch between search services”, which could potentially include AI assistants, it said.