Bessemer Venture Partners sees $1 trillion digital opportunity in India; eyes quick commerce, D2C boom: report

Global venture capital firm Bessemer Venture Partners has projected a $1 trillion digital economy opportunity in India over the next decade, led by a convergence of commerce, content, and rising consumer discernment.

In a report titled “Click, Watch, Shop: The Indian Consumer Opportunity”, the firm said the upcoming wave of value creation in India’s consumer internet space could be five times larger than the last decade, with much of it expected to accrue to startups building in segments such as quick commerce, direct-to-consumer (D2C) brands, and mobile-first content platforms.