Digital tops TV in IPL 2025 viewership: JioStar-MPA report
Digital platforms outpaced television in viewership during the 2025 edition of the Indian Premier League (IPL), according to JioStar’s report “TATA IPL 2025: A Year of Firsts”, released in partnership with Media Partners Asia (MPA) at the APOS conference in Bali.
The report highlights a key shift in audience behaviour, with digital reach recorded at 652 million—higher than the 537 million viewers on television.
