Google may have to add ‘choice screens’ on Chrome and Android in the UK to promote search engine competition

Google could soon be required to offer British users a clear choice between rival search engines under sweeping new proposals from the UK’s competition watchdog, aimed at curbing the tech giant’s dominance in the digital economy.

The Competition and Markets Authority (CMA) announced on Tuesday that it is considering a set of “priority measures” designed to promote fairer competition in online search. Central to these proposals is a mandate that would compel Google to implement “choice screens” on key platforms such as the Chrome browser and Android operating system.