Apple weighs Perplexity AI acquisition, eyes AI-powered search alternative: Report

Apple Inc. is reportedly weighing the possibility of acquiring artificial intelligence (AI) startup Perplexity AI, as the tech giant steps up efforts to enhance its generative AI capabilities and potentially reduce its reliance on Google for search services.

According to sources familiar with the matter, Adrian Perica, Apple’s head of mergers and acquisitions, has been engaged in preliminary discussions with services chief Eddy Cue and senior figures leading Apple’s AI strategy, reported Bloomberg.