Amazon’s premium beauty push may be a buffer against Trump’s tariffs

Amazon’s defense against tariffs for its coming Prime Day? Luxury goods. President Donald Trump’s tariffs have spurred some Amazon sellers who source products from China and other heavily tariffed countries to bow out of the company’s Prime Day, one of its biggest sales events of the year, to protect their margins. Amazon Prime Day is now a four-day shopping event exclusively for Amazon Prime members, taking place this year from July 8 to July 11.

The Seattle-based e-commerce company is hoping that recent sales growth in high-margin cosmetics in its Amazon Premium Beauty category will cushion the impact of tariffs on Prime Day sales revenue and consumer sentiment.