Facebook makes massive TikTok-like move to beat competition

Meta has rolled out a new set of changes to help match users’ interests and enhance engagement. In order to simplify its video-sharing process, the content type that is statistically proven to garner maximum user interest, the platform will now remove the option to pick between sharing a video and a reel. Similar to Instagram and TikTok, all video content will automatically be shared in a reel format. These changes were introduced by the platform via an article published on their official website on June 17.