Meta to bring advertising to WhatsApp’s updates tab: All about the upcoming feature

In a significant strategic shift, WhatsApp has announced the introduction of advertising features on its platform, marking a departure from its long-standing ad-free stance, the newswire AFP reported. The Meta-owned messaging service will begin rolling out new monetisation tools within its Updates tab, a section that hosts Channels and Status, used by over 1.5 billion people each day.

The changes represent WhatsApp’s most assertive attempt yet to generate revenue, amid increasing pressure to leverage its vast user base of more than two billion monthly active users.