Rapido Vs Zomato, Swiggy: Can low commission offset high customer acquisition costs?

Rapido has created a buzz in the food delivery industry with its low commission strategy. Its rates are projected to be nearly half of those being charged by established industry names like Swiggy and Zomato. However, analysts are not convinced.

According to Kotak Institutional Equities, Rapido has a bigger challenge to deal with – customer acquisition.