AI-powered strategy helps Samsung retake lead from Apple in Q1 2025 smartphone market: IDC Report
The global smartphone market saw modest year-on-year growth of 0.4 per cent in the first quarter of 2025, with total shipments reaching 301.4 million units, according to the latest figures from the International Data Corporation (IDC).
Amid a backdrop of heightened geopolitical tensions and tariff uncertainty between the United States and China, Samsung reclaimed its position as the world’s leading smartphone vendor, edging past Apple thanks to its AI-integrated product portfolio.
