Beyond the interface: Apple’s quiet WWDC 25 Day 2 updates marketers shouldn’t miss
Apple’s WWDC 2025 made headlines for its AI breakthroughs and cross-device enhancements, but tucked away in Day 2 were product updates that reframe how marketers think about accessibility, monetisation, and retention. These weren’t headline-stealing features, but for teams focused on lifetime value, frictionless journeys, and conversion continuity, they were gold.
