Apple plays it safe on AI despite Wall Street pressure
Apple on Monday remained on its cautious path to embracing generative AI even as rivals race ahead with the technology and Wall Street expresses doubts over its strategy.
The pressure was on Apple not to disappoint at its annual Worldwide Developers Conference (WWDC) a year after the iPhone juggernaut made a promise it failed to keep — to improve its Siri voice assistant with generative AI.
