FE Exclusive: Tecno targeting Rs 15,000 to Rs 20,000 smartphone segment, plans smart glasses, laptops in India soon; CEO

With the growing appetite for affordable smartphones in India, Tecno is doubling down on its efforts to capture the budget segment. Recognizing the country’s price-sensitive market, the brand is gearing up to introduce a wider range of cost-effective devices that deliver strong performance and modern features without breaking the bank. The smartphone brand is strategically targeting the Rs 15,000 to Rs 20,000 price bracket, aiming to strike a balance between affordability and innovation. It is also placing a strong emphasis on localized AI features tailored to Indian users, Arijeet Talapatra, CEO Tecno, India told Financial Express.