Instagram is the new travel agent: 60% of Indians inspired by social media for trips

Social media is becoming a powerful travel inspiration engine, with 60% of Indian travellers saying platforms like Instagram, along with OTT content and movies, directly influence where they want to go. This shift is part of a larger trend uncovered by the India Holiday Report 2025, released by Thomas Cook (India) Limited and SOTC Travel. Based on insights from over 2,500 respondents across digital channels, the report paints a picture of a new kind of Indian traveller—curious, experience-driven, and willing to spend more.