Zepto’s Aadit Palicha alleges smear campaign by ‘rival CFO’; says ‘they are starting to get nervous’

With competition heating up in India’s quick commerce space, Zepto co-founder Aadit Palicha has alleged that the chief financial officer of a rival company has been attempting to orchestrate a smear campaign to discredit the startup. In a LinkedIn post, he said that the rival CFO has been calling Zepto’s investors to make wild allegations with no empirical evidence, circulating false data through sources known to journalists, and paying bots on social media to spread a negative narrative.