Zepto’s Aadit Palicha accuses ‘rival q-commerce CFO’ of smear campaign

Zepto co-founder and CEO Aadit Palicha has publicly alleged that the chief financial officer (CFO) of a competing quick commerce firm is orchestrating a smear campaign targeting Zepto’s business, brand, and leadership. Palicha made the claims in a LinkedIn post on Sunday night.

Without naming the rival CFO or company, Palicha alleged that the CFO had contacted Zepto’s investors to spread false allegations, shared misleading internal data through media intermediaries, and even used paid social media bots to tarnish the firm’s image.