EU warns fashion brand Shein over consumer law breach, threatens penalty

The European Union has warned fast-fashion brand Shein to follow EU consumer protection laws or risk facing penalties, according to a Reuters report. The warning came on Monday, May 26, as part of a broader investigation into the company’s practices.

Back in February, the European Commission had also flagged concerns about Shein — which has rapidly expanded by offering cheap fashion products directly to customers — and another Chinese e-commerce platform, Temu, for allowing the sale of unsafe and potentially dangerous products on their websites.