ET Explainer: What is Trump’s Take it Down Act to tackle ‘revenge porn’

US president Donald Trump on Monday signed the Take it Down Act, aimed at tackling non-consensual sexually explicit images, or “revenge porn”—whether real or AI-generated deepfakes—being published online. This comes as the internet has seen several high-profile cases of non-consensual deepfakes of popular celebrities being circulated online, while social media platforms like X and Meta have rolled back content moderation initiatives in countries like the US. ET’s Annapurna Roy explains what the new law does and what it means for these platforms.