ET Explainer: Jony Ive & Sam Altman threaten to take a bite out of Apple

British-American designer Jony Ive, famed for designing Apple’s most prominent products, is now entering an expansive tie-up with OpenAI as it ventures into AI hardware. The ChatGPT-maker announced its acquisition of Ive’s startup io for a $6.4 billion all-equity deal. Working closely with OpenAI CEO Sam Altman, Ive seeks to pioneer the next generation of technology for the AI-first world we are entering. Apple co-founder Steve Jobs called him his “spiritual partner” and said he was “wickedly intelligent”. But who is Ive and what does this partnership entail? ET explains.