Goafest 2025: Day 1 wraps with focus on AI, creativity and Gen Z

The 18th edition of Goafest opened Wednesday with sessions on artificial intelligence, brand relevance, and changing industry norms, setting the tone for three days of discussions, entertainment and awards.

Hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club, the festival began with a ceremonial lamp lighting and a performance by singer Mika Singh, as part of a segment presented by Amazon MX Player and powered by Mediakart.