Google’s AI virtual try-on lets you ‘wear’ clothes before purchasing

Google has announced a suite of AI-powered shopping features that allow users to virtually try on clothes and streamline their online shopping experience. The company announced these features at its annual I/O developers conference on Tuesday.

The most notable addition is a virtual try-on feature that lets shoppers upload a full-length photo of themselves to see how clothing items would look on their body, rather than on generic models. Available now in Search Labs across the US, the feature supports pants, shirts, dresses, and skirts.