Google pushes AI upgrades, subscriptions at annual I/O developer event amid search challenges

Alphabet’s Google said on Tuesday it would put artificial intelligence into the hands of more Web surfers while teasing a $249.99-a-month subscription for its AI power users, its latest effort to fend off growing competition from startups like OpenAI. Google unveiled the plans amid a flurry of demos that included new smart glasses during its annual I/O conference in Mountain View, California, which has adopted a tone of increased urgency since the rise of generative AI challenged the tech company’s longtime stronghold of organizing and retrieving information on the internet.